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About Rose Water Capital

Rose Water Capital, Florida-based real estate investment firm, acquires and repositions underperforming multifamily assets in high-growth markets. With deep local roots and institutional discipline, we turn overlooked properties into thriving communities.

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Our Philosophy

Physical Improvement

From full interior upgrades to exterior enhancements like signage, landscaping, and curb appeal.

Operational Efficiency

Transitioning to professional property management to optimize leasing, reduce vacancy, and improve retention.

Market Discipline

Conservative underwriting, clear exit strategies, and alignment with investor capital.
Our mission

Rose Water Capital believes in scaling efficiently and operating with discipline to deliver strong returns for our partners.

Our values

Operate

We take control at the ground level to drive precision and performance.

Optimize

Every dollar, decision, and detail is engineered to maximize NOI.

Outperform

We scale smart, move fast, and deliver returns that exceed expectations.

Leadership Team

We’re not just investors—we’re operators. Our team brings a unique blend of institutional training, entrepreneurial execution, and on-the-ground experience, having owned and managed over 200 multifamily units. This deep local knowledge and operational focus allow us to move decisively, manage efficiently, and deliver results that exceed expectations.

Brett Rosenthal

Brett Rosenthal

CEO & Managing Principal

Formerly with J.P. Morgan and Silverstein Properties; co-founded Balfour Real Estate, with experience acquiring and managing over $1.2B in real estate.

Clancy Waugh

Clancy Waugh

Principal

Combines operational discipline and investor focus, drawing from an entrepreneurial background and a competitive edge shaped by his experience as a professional athlete.

Austin Rosenthal

Austin Rosenthal

Principal

Entrepreneur and operator, previously founded and exited a venture-backed software company with $6M raised and a team of 20+ employees. 

Join our team

Looking to invest or explore a partnership? Reach out—we’d love to hear from you.

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